Edison's Greatest Invention: His Own Brand and Legacy

What The Research Reveals Historian Iwan Morus’s latest examination of Edison’s career challenges the traditional narrative of the lone genius inventor. Speaking with History Extra, Morus argues that Edison’s greatest achievement wasn’t any single invention, but rather his mastery of self-promotion and brand building during the early electrical age. The research highlights how Edison systematically used press relationships to amplify his public image, often taking credit for collaborative work or innovations that weren’t entirely his own.